Lead Data Analyst

Sep 15, 2023

Sheffield, England, United Kingdom

Location: Twinkl HQ, Sheffield (remote working optional)

Annual Salary: £35,000+
Contract: Permanent
Line Manager: Ryan Borthwick
Recruiter: Rikki Spencer-Cox

Closing date: 29/09/2023

The Business Analytics team is looking for a skilled and experienced individual to take on an exciting new leadership role within the Business Analytics team. As Lead Data Analyst, you will play a crucial role in harnessing the power of data to drive decision-making and business growth.

You will lead the data support side of business analytics. You will be responsible for and manage the data request board, the business-wide data processes and the Tableau approval process. You will set the benchmark for our business-wide data reporting. You will line-manage the team members as well as work closely with the cross-functional team across the business to push data-driven decision-making across the business.

The long-term vision of the Business Analytics team and this role is to create world-class data reporting provision. Have both short-term and long-term impacts on the business by being instrumental in key business decisions through data input and analysis. Lead the business into new Analytics tools and concepts and elevate the business to a higher standard of Data Literacy.

To succeed in the role, you will:

  • Excel at data reporting incl high level of SQL and Tableau
  • Prioritise workload effectively
  • Manage systems, processes and people
  • Have fantastic stakeholder management
  • Be able to balance managerial responsibilities with day-to-day analysis work
  • Be confident in making decisions and strategic calls
  • Embody the Twinkl values

In this role, you will have the opportunity to:

  • Put your stamp on how business analytics looks at Twinkl

  • Compose complex queries; pulling the information you need from our huge data sets (the biggest of which has more than a trillion data points!)

  • Build world-class data visualisations that not only provide clear data reporting but also inspire new high-impact projects at Twinkl

  • Work closely with senior leaders, experienced data scientists and a range of others across all levels of the organisation; partnering with them to deliver concrete results on a data-led project.

  • To explore new ways to visualise data

You’ll work with:

  • Ryan Borthwick - Head of Business Analytics
  • The Business Analytics team
  • Chiefs and Department leads
  • ~ 500 Twinkl staff who utilise our data reporting.


We're interested in anyone who meets the following criteria:

  • I
  • Is excited and passionate about Twinkl’s mission
  • A degree in a STEM field
  • 2+ years employed in a data- related role
  • Has experience with data reporting
  • Experience managing people

Twinkl are proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long-term service reward after 2+ years of service - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

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