Senior BI Analyst - Retail/Mobility

Nov 17, 2023


, India

Job Family Group:

Information Technology (IT)

Worker Type:


Posting Start Date:

September 6, 2023

Business unit:


Experience Level:

Experienced Professionals

Job Description:

• Manages one or more operational information and data projects.
• Guides stakeholders in understanding analyses / outcomes and using them.
• Conducts analyses to solve patterned or variable information and data queries/problems.
• Works under broad guidance and supervision by Manager / Team Lead for complex activities.

This job profile contains generic information and does not describe individual positions or required job competencies. Grading decisions will also depend on other factors.


Senior BI Analyst (Licensed Markets)

Job Group Level: 5

Job Location: Chennai / Bangalore

General Position Definition

  • This role will be responsible for supporting analytics and insights generation for the in Shell’s Retail business
  • The ideal candidate is a problem solver having an analytical mindset and passion for story telling using complex data in retail /marketing
  • The candidate should have good quantitative and number crunching skills and has applied those skills in solving real world problems in marketing
  • Responsible for collaborating directly with the Retail stakeholders & other partners across the globe


  • Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push market initiatives to the next level
  • Support the design and development of reporting dashboards and presentations; establish templates and processes for regularly sharing out progress and results with key stakeholders
  • Providing end-to-end analysis support across different application areas
  • Support development of the contact strategy with ad-hoc analysis and projects.


Industry / Functional Expertise

  • Continuously develop and support the ‘Insights & Reporting’ activities and be comfortable in working on complex analytics requests
  • Ability to turn complex data into compelling reports to support business performance storytelling
  • Storytelling using Data Visualization tools. Proficient in building, maintaining & redesigning reports and dashboards
  • Run and Maintain complex analysis and manipulation of data from multiple internal and external sources
  • Understands effectiveness study and experienced in planning/targeting for business activities based on learning from previous activities
  • Proficiency Level: Skill-to-Mastery

Stakeholder Engagement Skills

  • Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources, etc. to deliver on project deliverables and tasks
  • Identify actionable insights that directly address marketing challenges / opportunities
  • Articulate business insights and recommendations (based on model output) to respective stakeholders
  • Understanding business KPI's, frameworks and drivers for performance
  • Proficiency Level: Skill-to-Mastery

Technology Skills

  • Strong experience in specialized analytics tools and technologies (including, but not limited to)
    • Power BI, Spotfire or other visualization tools
    • Azure Databricks
    • Python, R, SQL
  • Curiosity and ability to develop new approaches and solutions by identifying opportunities to automate and digitize market processes
  • Assess data availability, quality, and modeling feasibility
  • Proficiency Level: Skill-to-Mastery

Special Challenges

  • Must have Skills:
    • Proficient in coding and creating compelling presentations for the senior stakeholders
    • Easily analyzes, draws, and synthesizes important insights from complex data.
    • Extremely curious and self-driven to understand business performance through data.
  • Ability to translate a business or marketing question into a well-defined analytical plan that includes data requirements for technical resources to extract the necessary data.
  • Rapid onboarding on projects, understanding analytics goal and working with ill-defined datasets
  • Communicating technical jargon in plain English to colleagues within Data Science team and outside
  • Virtual working with network of colleagues located throughout the globe


  • 3-7 years of relevant experience in Retail / Marketing / Customer Analytics
  • Preferred experience in Retail or E-commerce
  • Great interpersonal communication and influencing skills
  • Eagerness to learn and ability to work with limited supervision
  • Advanced university degree in Mathematics, Statistics, Engineering, Economics, OR, etc.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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