Publicis Groupe

Director, Data Science and Analytics

Sep 15, 2023

Miami, FL, United States

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Job Description

Razorfish is looking for a Director to join its Data Science and Analytics practice. This is a custom analytics, research and consulting team that delivers data driven strategic marketing insights to our clients.  Each member of the team is aligned to one or more clients and works closely with other DS team members, our clients, and colleagues across other disciplines such as: Client Management, Search, Media, Strategy, User Experience and Technology.

In this role you will have ownership of data for at least one client (or portion of a large client) end-to-end and be the data science partner for our client teams. Associate Directors deliver data-driven strategic marketing insights and only need assistance from senior team members for high level meetings. Associate Directors are expected to manage their engagements and clearly define project deliverables and timelines.

Core areas of focus for this group include applications in customer segmentations, testing frame works, media and advertising measurement and optimization solutions, personalization, and forecasting.


  • Build strategic measurement plans and learning agendas
  • Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
  • Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
  • Identifies and evaluates potential vendors and socializes vendors within the data team
  • Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
  • Provide insight into long-term implications of insights and recommendations across several channels
  • Guide junior team members to build foundational reports, understand data implications, and presentations that highlight relevant results and proposed actions
  • Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
  • Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
  • Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
  • Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends
  • Act as a key client partner for clients, understand client strategy and respond to client needs and feedback appropriately
  • Supports new business pitches and cross-capability engagements
  • Acts as a thought leader or SME within the data capability internally


  • 8-10 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
  • Bachelor’s degree in any related field that includes significant quantitative study or equivalent experience
  • Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
  • Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels
  • Fully able to organize and prepare well written documents independently, and guides the team in doing the same
  • Able to synthesize complex analytical approaches and findings articulately and concisely

Technical Skills

  • Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
  • Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar
  • Comfortable using one or more programming languages (such as R, Python, or SQL) within a data cloud environment or with a granular data set for data mining, advanced analysis, modeling, or other use cases

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

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