FWD Insuranc

Head of AI Product and Monetisation

Nov 11, 2023

Singapore - Valdimir Office

About FWD Group

FWD Group is a pan-Asian life insurance business with more than 11 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. Visit www.fwd.com


  • In recent years, AI has emerged as a transformative force in various sectors. How quickly embrace and adopt both Analytical AI and Generative AI becomes very critical to change the way feel about insurance.

  • Enable FWD to be the best in class AI product leader to change the way feel about insurance, the role is responsible for setting enterprise-wide new Analytical AI + Generative AI Copilot Applications to deliver 10x business growth and significantly improve employee productivity.  

  • Drive group wide data literacy and transformation to embed AI everywhere along customer, distribution and employee journey

  • To support Customer Central Strategy, deploy best in call CRM strategy and solution across different BUs


  • Define new business model strategy, process and AI applications by using both generative AI and analytical AI

  • Drive Smart Insurance Monetization to increase new VNB, improve customer experience and achieve operational excellence.

  • Design, Develop and Deploy Best in Class AI Applications and Products

  • Work with Group Strategy and BU to define VNB target for data monetization

  • Drive Data Monetization execution by providing Subject Matter Expert recommendation and campaign design

  • Set up new business growth practice by using data partnership for effective customer acquisition and up sell and cross sell

  • Lead senior management, comprising resources from the business and functional areas, and IT business and operations functions, to achieve their objectives; resolve issues escalated from digital, data and AI governance representatives of the various business and functional areas.

  • Coordinate external data sources to eliminate redundancy and streamline the expense related to those services.

  • Drive country best practice sharing

  • Drive Data and AI skill training and enablement

  • Responsible for group Customer Relationship Management Strategy, solution, deployment and monetization

  • Execution of data-driven targeted campaigns via multiple channels to achieve revenue targets.

  • Promote and drive use of AI models to identify micro segments, social networks, propensity to buy and Lapse prevention, etc.

  • Promote and drive use of SFMC in TH, PH, VN, HK and MY

  • Expand Salesforce Financial Cloud to new markets

  • Drive leads management strategy and implementation


  • Bachelors or Masters in Computer Science, MBA, Engineering, Information Management or related fields

  • 15+ years of experience in a major financial or consultant organization, with large-scale data partnership, data monetization, customer relationship management, data product, AI application or digital marketing experience.

  • At least 5 years in a management role, with board level change or transformation leadership experience.

  • At least 5 years data  product, data partnership and data monetization implementation experience


  • Knowledge of Data Partnership contracting, strategy, process, technology and execution

  • Knowledge of Customer Relationship Management

  • Knowledge AI Lifecycle and Modelling as well as AI evaluation and insights

  • Data product design, development and deployement

  • Experienced in through the funnel B2C data-driven marketing

  • Strong grasp and in-depth knowledge of current digital marketing tools and strategies

  • Excellent communication and presentation skills especially to senior management

  • Ability to create great presentations with strong narratives

Join 27647+ Machine Learning Engineers, receiving daily job alerts.