Head of AI Product and Monetisation
Nov 11, 2023
Singapore - Valdimir Office
About FWD Group
FWD Group is a pan-Asian life insurance business with more than 11 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. Visit www.fwd.com
In recent years, AI has emerged as a transformative force in various sectors. How quickly embrace and adopt both Analytical AI and Generative AI becomes very critical to change the way feel about insurance.
Enable FWD to be the best in class AI product leader to change the way feel about insurance, the role is responsible for setting enterprise-wide new Analytical AI + Generative AI Copilot Applications to deliver 10x business growth and significantly improve employee productivity.
Drive group wide data literacy and transformation to embed AI everywhere along customer, distribution and employee journey
To support Customer Central Strategy, deploy best in call CRM strategy and solution across different BUs
Define new business model strategy, process and AI applications by using both generative AI and analytical AI
Drive Smart Insurance Monetization to increase new VNB, improve customer experience and achieve operational excellence.
Design, Develop and Deploy Best in Class AI Applications and Products
Work with Group Strategy and BU to define VNB target for data monetization
Drive Data Monetization execution by providing Subject Matter Expert recommendation and campaign design
Set up new business growth practice by using data partnership for effective customer acquisition and up sell and cross sell
Lead senior management, comprising resources from the business and functional areas, and IT business and operations functions, to achieve their objectives; resolve issues escalated from digital, data and AI governance representatives of the various business and functional areas.
Coordinate external data sources to eliminate redundancy and streamline the expense related to those services.
Drive country best practice sharing
Drive Data and AI skill training and enablement
Responsible for group Customer Relationship Management Strategy, solution, deployment and monetization
Execution of data-driven targeted campaigns via multiple channels to achieve revenue targets.
Promote and drive use of AI models to identify micro segments, social networks, propensity to buy and Lapse prevention, etc.
Promote and drive use of SFMC in TH, PH, VN, HK and MY
Expand Salesforce Financial Cloud to new markets
Drive leads management strategy and implementation
QUALIFICATIONS / EXPERIENCE
Bachelors or Masters in Computer Science, MBA, Engineering, Information Management or related fields
15+ years of experience in a major financial or consultant organization, with large-scale data partnership, data monetization, customer relationship management, data product, AI application or digital marketing experience.
At least 5 years in a management role, with board level change or transformation leadership experience.
At least 5 years data product, data partnership and data monetization implementation experience
KNOWLEDGE & TECHNICAL SKILLS
Knowledge of Data Partnership contracting, strategy, process, technology and execution
Knowledge of Customer Relationship Management
Knowledge AI Lifecycle and Modelling as well as AI evaluation and insights
Data product design, development and deployement
Experienced in through the funnel B2C data-driven marketing
Strong grasp and in-depth knowledge of current digital marketing tools and strategies
Excellent communication and presentation skills especially to senior management
Ability to create great presentations with strong narratives